Euro RSCG Life awarded Novartis account
Euro RSCG Life has been awarded the Elidel and Lamisil prescription drug accounts by Novartis.
Euro RSCG Life has been awarded the Elidel and Lamisil prescription drug accounts by Novartis.
ICI Paints, maker of the Dulux paints range, has appointed Philips Electronics director-general Richards Stukes as its first managing director to bring together its professional and consumer marketing divisions. Kerris Bright, who heads Dulux’s retail marketing as category and brand director, and Alison Kukla, marketing director for the professional paints division, will both report to […]
ICI Paints, maker of the Dulux paints range, has appointed Philips Electronics director-general Richards Stukes as its first managing director to bring together its professional and consumer marketing divisions. Kerris Bright, who heads Dulux’s retail marketing as category and brand director, and Alison Kukla, marketing director for the professional paints division, will both report to […]
British Gas has fallen foul of the Advertising Standards Authority (ASA) over its “Doing the right thing” TV campaign, which shows various home breakdowns occurring at inconvenient times. One execution shows a radiator bursting during wedding preparations, followed by a voiceover saying: “We at British Gas are there for you 24 hours a day, 365 […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.