Bacardi-Martini shortlists two agencies for £9m business
Bacardi-Martini has shortlisted Campbell Doyle Dye and Fallon in the pitch for its £9m business.
Bacardi-Martini has shortlisted Campbell Doyle Dye and Fallon in the pitch for its £9m business.
Archers Schnapps bottles are to be packaged with a mini-CD created by Warner Music UK. The promotion is branded Hairbrush Divas Mix and has been developed from the Diageo brand’s sponsorship of Century FM’s Hairbursh Divas show.
Alan Long, head of marketing at the Britannia Building Society – the UK’s second largest – has left the company following a restructure of the marketing department. Long’s deputy Dominic Facci is acting as head of marketing until the society finds a replacement. It is not known whether Long has a job to go to. […]
EHS Brann has created an integrated campaign, including a direct-response TV ad, for Firstplus Financial Group. The TV ad will be supported by press and direct marketing.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Naomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.