BT to offer faster connections at no extra cost
BT hopes to build its broadband business with plans to offer subscribers faster connections at no extra cost.
BT hopes to build its broadband business with plans to offer subscribers faster connections at no extra cost.
Sendo, the UK mobile phone handset manufacturer, has announced a global rebranding in an attempt to make up ground on market leaders Nokia and Motorola.
The Chief Marketing Officer (CMO) Council, a group of senior marketing executives in the technology industry, is expanding into Europe with the formation of CMO Council Europe.
Abbey is reviewing its £30m advertising account, held by TBWA/London, following the bank’s acquisition by Spanish company Banco Santander.
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.