Leo Burnett pulls out of Abbey pitch
Leo Burnett has pulled out of the pitch for Abbey’s £30m advertising account because of a conflict over its relationship with Scottish Widows. Lowe, WCRS and incumbent TBWA/London remain on the shortlist.
Leo Burnett has pulled out of the pitch for Abbey’s £30m advertising account because of a conflict over its relationship with Scottish Widows. Lowe, WCRS and incumbent TBWA/London remain on the shortlist.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
We arm you with all the numbers you need to tackle the week ahead.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.