Media Initiatives Group to sell advertising space aboard P&O Ferries
Media Initiatives Group has been appointed to sell advertising and promotional space aboard P&O Ferries. The company’s 18 ships carry plasma screens and poster sites.
Media Initiatives Group has been appointed to sell advertising and promotional space aboard P&O Ferries. The company’s 18 ships carry plasma screens and poster sites.
News Group Newspapers, publisher of The Sun and News of the World, is reviewing its £15m advertising business held by TBWA/London. The review is being handled by the AAR.
The National Trust is looking for a marketing manager following the departure of Jorj Jarvie, who left the charity last month.
The Manchester Evening News will launch its free Lite edition, to be hand-distributed, on March 21. The free edition replaces the paid-for fourth daytime edition and will have an initial print run of 10,000.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.