RNLI follows up TV ads with online push
RNLI, the lifeboat charity, is following up its current TV advertising with an online campaign created and planned by agency Proximity. The ads break in June.
RNLI, the lifeboat charity, is following up its current TV advertising with an online campaign created and planned by agency Proximity. The ads break in June.
Marks & Spencer’s latest trading statement published yesterday (Tuesday) showed a decline in like-for-like sales for the 13 weeks ending April 2 for clothing and home of 6.
A group of Scottish radio stations are in talks to form their own version of the Radio Advertising Bureau (RAB) in an effort to increase radio ad spend north of the border. The initiative is being driven by Real Radio Scotland managing director Billy Anderson. It is understood that the idea has been welcomed by […]
South-east London’s man-about-town and head of independent agency Iris, Ian Millner, is no stranger to setting his sights high. Millner has moved his agency of 150 staff (not bad from a standing start of zero five years ago) to offices in spitting distance of the Tate Modern – not that spitting is what the Iris […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.