Naked Media launches new food mag
Naked Media, the independent publisher, is launching a new food magazine, Fresh, on April 28, aimed at ABC1 25- to 40-year-olds. The monthly title will be cost &£2.80.
Naked Media, the independent publisher, is launching a new food magazine, Fresh, on April 28, aimed at ABC1 25- to 40-year-olds. The monthly title will be cost &£2.80.
Amazon is expected to begin selling Marks & Spencer clothing and home furnishings from next year.
Simpay, a new payment scheme that enables people to make purchases with their mobile phones, has appointed Dutton Merrifield to develop its brand in the run-up to its consumer launch in the UK and some European markets later this year.
Your analysis on how tobacco companies are struggling to find a marketing voice (MW April 7) prompted an interesting question about the 66,000 tobacco gantries that are now available as point-of-sale sites. The recent restrictions imposed on tobacco companies have opened up a new media opportunity in prime retail locations across the country. Enterprising brand […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.