Baxters appoints Euro chief in ad team revamp

Baxters Food Group, the premium Scottish soup manufacturer, has strengthened its management team with the appointment of Andrew Field as sales and marketing director of European ambient brands.

Field has been working in consultancy, but has held a variety of senior sales and marketing roles at brands such as Birds Eye, Britvic, Guinness and Volvic. Field replaces Robin Lambie, who left the company last year to pursue new opportunities (MW October 14, 2004).

Field, who joins the company on May 16, will be responsible for helping the company to increase its share of the UK market and expand oversees. He will have a place on the company’s board. The company has also appointed Murray Calder as brands controller.

Calder, who joined the company on May 3, joins from drinks company The Edrington Group, where he was global marketing manager. He will be responsible for all of the brands in the portfolio, which includes Baxters, Garner’s and Peppadew. He replaces Kevan Mallinder, who also left the company last autumn to follow other interests.

Baxters group managing director Norman Soutar says he hopes the appointments will bring a “fresh outlook, skills and experience” to the branded sales and marketing team. He adds: “We believe they will allow us to build our brand portfolio in a manner that will support our strategic goals.”

The company plans to increase its turnover from &£85m to &£300m over the next 15 years.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here