Hellomagazine.com to add a WAP portal
Hellomagazine.
Hellomagazine.com, the celebrity news site, is adding a WAP portal that will send users eight stories and photos to their mobile phone. The stories are updated daily, Monday to Friday.
Hellomagazine.
Hellomagazine.com, the celebrity news site, is adding a WAP portal that will send users eight stories and photos to their mobile phone. The stories are updated daily, Monday to Friday.
English Heritage has appointed design and advertising agency Aqueduct to produce guidelines governing the use of the charity’s corporate identity. Aqueduct was appointed after a pitch overseen by Creativebrief.
Contract publisher Publicis Blueprint has unveiled a new magazine from the Prudential to be delivered to 4 million customers three times a year. Three versions of Prudential Magazine – each with its own content – are being produced for different age ranges: the under-45s, the 45- to 69-year-olds and the over-69s. The magazine will include […]
Stella Artois’ online game featuring a fictitious law firm, Sable & Shuck, which offered to buy players’ souls on behalf of the devil (MW December 2, 2004) has come to an end – with none of the 50,000 people who registered to play winning the
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.