Superdrug chooses marketing director

Superdrug has appointed its first marketing director since the chain was acquired by AS Watson, the health and beauty subsidiary of Hong Kong conglomerate Hutchison Whampoa.

Gerry Murphy

Superdrug has appointed its first marketing director since the chain was acquired by AS Watson, the health and beauty subsidiary of Hong Kong conglomerate Hutchison Whampoa.

Gerry Murphy, regional manager for the health and beauty chain and former Matalan marketing controller, was promoted to the role by chief operating officer Euan Sutherland last week. Head of marketing Liza Fenwick will now report to Murphy.

Murphy oversaw the retailer’s advertising review earlier this year (MW April 14). Euro RSCG London was appointed to the account after a five-way pitch that also included then incumbent Walsh Trott Chick Smith.

Euro RSCG is to produce a new branding campaign this autumn for the retailer, for which it is expected to increase its spend.

Historically, Superdrug has spent &£3.75m a year on advertising. The new campaign will coincide with the completion of the roll-out of Superdrug’s new look, which incorporates a purple-blue fascia and modern silver lettering, across its 700-strong store portfolio.

In the past couple of years, the retailer has expanded its product range to include small electrical goods, jewellery and home, motor, pet and travel insurance. Besides that, it provides retail space for mobile phone network 3, which is also owned by Hutchison Whampoa.

Murphy refuses to be drawn on what other products the retailer plans to sell. “We are trying to work out the brand spectrum, and that is what is in development,” he says.

But he has ruled out introducing a “me too” Tesco Club Card or Boots Advantage card. Superdrug’s sales are more than &£1bn a year, with own-brand products accounting for a quarter of total sales.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here