Jowell hints at rethink
Tessa Jowell, the Secretary of State for Culture, Media and Sport, has hinted at a rethink of the bidding system for live sports coverage following the move of Test cricket to Sky for three years from next year.
Tessa Jowell, the Secretary of State for Culture, Media and Sport, has hinted at a rethink of the bidding system for live sports coverage following the move of Test cricket to Sky for three years from next year.
Scottish Courage is challenging its premium lager rivals, Stella Artois and Grolsch, with the launch of extra cold variants on the draught versions of Kronenbourg 1664 and San Miguel. The launches, which take place later this month, will also include the introduction of extra cold Strongbow cider. The move will complete Scottish Courage’s extra cold […]
News International, publisher of The Times, The Sunday Times, The Sun and the News of the World, has shortlisted incumbent Carat, MindShare and OMD for the pitch to handle its media buying.
Des Lynam has one, the Australian cricket team used to have them (when they were half decent), porn stars are required to have them by law, and the Diary’s old Aunt Edna used to let her young nephews and nieces swing on hers. And now moustaches are the must-have fashion item for this autumn. So, […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.