Marc Lepere, Euro RSCG executive vice-president and chief marketing officer, is rumoured to be leaving the agency next week following the departure of Ben Langdon, the former UK chairman of the worldwide group. Lepere was previously at McCann Erickson Worldwide. working under Jim Heekin, who is now chief executive at the Grey Network (Analysis, page 15).
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?