New Campaigns: Volkswagen

Rla group has created a £1.5m television campaign for Volkswagen Commercial Vehicles (VCV) featuring the strapline: “Apparently, Volkswagen also make cars”.

Rla group has created a &£1.5m television campaign for Volkswagen Commercial Vehicles (VCV) featuring the strapline: “Apparently, Volkswagen also make cars”.

It is the first time in two years that VCV has advertised on TV. The campaign, which breaks on October 1, aims to communicate the sense of passion and pride that Volkswagen van owners feel towards their vehicles. This is VCV marketing chief Nigel Brotherton’s last before he joins Audi as head of marketing (MW September 15).

Three executions make up the campaign: “Surprise”, “Sunday morning” and “Tent”. The ads will run throughout 2005 and into next year.

The campaign includes outdoor, press, direct mail and online activity, all of which was created by rla group. MediaCom handles media planning and buying.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here