The latest BBS readership survey has confirmed Marketing Week as the leading recruitment magazine for marketing professionals.
Marketing Week achieved pass-on readership 55 per cent above its total net circulation, compared with its nearest rival Marketing’s figure of 25 per cent.
Marketing Week scored strongly in the area of recruitment advertising, with 69,000 of those surveyed saying they looked at the magazine’s appointments section, compared with 64,000 who looked at Marketing’s.
The BBS survey, handled by Ipsos, was last run in 2003. Fieldwork was carried out between February and July 2005 among 3,000 business respondents.