Far from the loss of the BA account signalling a crisis for M&C Saatchi (Analysis, MW last week), it could well be the making of the agency. Having sat through a chemistry meeting with M&C staff last year (in my previous retail life), and experienced the utter arrogance they displayed over their “trophy” account, a bit of humility could serve them well.
A word of caution for BBH, methinks – don’t over egg the pudding in future pitch meetings. You’ll probably be on the list because of BA, but prospective clients won’t want to think they’ll be playing second fiddle to your new flagship.
Director of market planning