JC Decaux and Viacom Outdoor battle for TFL contract
JC Decaux and Viacom Outdoor are to battle for Transport for London’s Underground advertising contract, which is said to be worth &£1.2bn over ten years.
JC Decaux and Viacom Outdoor are to battle for Transport for London’s Underground advertising contract, which is said to be worth &£1.2bn over ten years.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
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In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.