BMW has reported that third-quarter pre-tax earnings dropped by 16.
BMW has reported that third-quarter pre-tax earnings dropped by 16.9 per cent to E647m (&£438m), despite a 15.4 per cent jump of global sales of its own brand, Mini and Rolls-Royce models.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.
We arm you with all the numbers you need to tackle the week ahead.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.