Silentnight shake-up puts Leivers’ job into question

The future of Silentnight group marketing director Julie Leivers has been thrown into doubt by a strategic review of the business initiated by new chief executive Neal Mernock.

The review is likely to result in a raft of redundancies, with Leivers’ position being mooted as under threat. However, Mernock insists no decision has yet been made.

Mernock took over the group chief executive role at the company late last month following a stint as managing director of Silentnight Beds, its biggest division. Other brands in the group include Layezee and Sealey. Predecessor Nino Allenza has moved to a position on the holding company board.

Mernock says the review will be all-encompassing and says it is necessary because of tough market conditions. “The bed market has had a difficult year,” he says. “We need to make sure we’re structured correctly going forward.”

A five-year product and brand strategy would continue as planned, he adds.

Leivers joined the UK’s biggest bed manufacturer last summer after quitting earlier as vice-president of marketing and innovation for GSK drinks brands Lucozade, Ribena and Horlicks (MW August 26, 2004).

She oversaw the appointment of Leith London to its &£2m creative account in July (MW July 28) following a competitive pitch. Silentnight had previously split with Mortimer Whittaker O’Sullivan after five years.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here