Stationery Box has appointed Chris Boardman as its first buying and marketing director, amid the chain’s UK expansion plans. Boardman is to join the retailer in January from Wilkinson, where he was a buyer. He will report to chief executive Alan Gaynor.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?