Coke plans coffee drinks in a bid to reach adult sector

Coca-Cola is planning to launch two separate coffee drinks in a bid to extend its portfolio in areas away from carbonated drinks and increase its appeal to adults.

Coca-Cola US is working with chocolate maker Godiva on a ready-to-drink coffee, to be launched in the spring. It is also launching Coca-Cola Blak in France in January (MW April 14) and is likely to launch it in the UK later next year.

Blak has the texture of coffee and a cappuccino- style froth when poured and will compete against Pepsi Max Cino, another coffee-flavoured cola launching in January (MW October 20).

A spokesman for Coca-Cola says: “We are always looking for new ways to excite consumers and meet their diverse needs, and Coca- Cola Blak is certainly an interesting and exciting proposition.

“We are testing the product in the French market, which will help inform any decision taken to introduce it in the UK.”

But a retail source says: “Because of the trade relationships I have with the companies, I’ll be stocking both Pepsi Max Cino and Coca-Cola Blak if and when it launches here, but I’m not sure how either product will perform. I don’t think the British consumer is quite ready for these type of drinks.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here