King of Shaves sponsors British Powerboat team
King of Shaves, the male grooming brand, is sponsoring the British Class 1 Off-shore Powerboat team. : Marketing Week 19.01.06
King of Shaves, the male grooming brand, is sponsoring the British Class 1 Off-shore Powerboat team. : Marketing Week 19.01.06
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
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