Month: January 2006

February 15 deadline

Marketing Week

Credit and debit cardholders say they are aware of the February 15 deadline which has been set for compulsory use of PIN numbers by shoppers. But while 90 per cent know about the switchover, some 2.8 million UK residents remain unaware, according to a survey by ICM on behalf of The Credit Card Awards.

Tesco delivers record group sales

Marketing Week

Tesco delivered record group sales over Christmas, up 11.5 per cent in the seven weeks to January 7. The retailer says “one-stop” food and non-food shopping at its 117 Tesco Extra stores was “particularly popular”.

Subway appoints Paul Reynish

Marketing Week

Subway has appointed former Burger King marketer Paul Reynish as marketing director for UK and Ireland. He left his role as marketing director at the fast food chain last April. The company has also appointed Tony Pace, formerly group managing director at McCann-Erickson in New York, as senior vice-president.

Bentley appoints Stuart McCullough

Marketing Week

Bentley has appointed Lexus’s European chief Stuart McCullough as global sales and marketing director. McCullough replaces Adrian Hallmark, who left the company last year to run Volkswagen in the US.

Phil Rumbol to leave Inbev

Marketing Week

Inbev marketing director Phil Rumbol, who oversees the Stella Artois brand in the UK, is leaving the company after ten years to join Cadbury Trebor Bassett as marketing director for Great Britain & Ireland.

Toyota’s new GB chairman faces UK growth challenge

Marketing Week

Toyota GB has appointed Shimpei Kobayashi as chairman. He will be responsible for all sales and marketing activity for the Toyota and Lexus marques in the UK. Kobayashi succeeds Ken Kuroki, who held the role for five years but has moved to a post at the company’s head office in Japan. Kobayashi has been with […]

Masterfoods may phase out bite-size packs

Marketing Week

Masterfoods may stop producing 100g grab bags of its bite-size products, such as Maltesers. It is understood to be one of a number of plans aimed at reinvigorating the sharing range. The move would see the company’s full portfolio of sharing bite-size packs moved into “pouch” packaging. Masterfoods has been repackaging brands such as Maltesers, […]

IPA Survey – Marketers more confident

Marketing Week

UK marketers remain more confident about their own company’s prospects than the outlook for their industries as a whole, according to the Institute of Practitioners in Advertising’s (IPA) Bellwether Confidence Index, exclusive to Marketing Week. Amid a general downturn in budgets, the quarterly survey reveals that 41 per cent of marketers are more upbeat about […]

VisitLondon Asian ad push uses rabbit icon

Marketing Week

VisitLondon is launching an advertising campaign in Japan featuring a new brand icon that could be used to promote the capital across Asia. The new character is a white rabbit loosely based on the Mad Hatter in Lewis Carroll’s Alice in Wonderland, and has been nicknamed Usagi – the Japanese word for rabbit. It will […]

Does the king-size still reign under a different guise?

Marketing Week

The death of king-size chocolate bars was hailed as one of the first successes in the UK’s battle against obesity. Both Cadbury Trebor Bassett and Masterfoods unveiled plans to axe their king-size bars to coincide with the launch of the Food and Drink Federation’s (FDF) Manifesto on Food and Health in September 2004. But 15 […]