Flybe, the budget airline, is backing the relaunch of its Economy Plus business service with a &£1m ad push, as the low-cost carriers’ battle for business passengers intensifies. Exeter-based Flybe says it has moved to relaunch and promote its premium offer following British Airways’ announcement that it is rebranding its regional CitiExpress service as BA Connect. BA […]
Former Travelocity.co.uk marketer Charlotte Harper has been appointed as UK managing director for international dating website Match.com. The appointment comes as Match.com extends its successful “Make Love Happen” campaign for the first quarter of 2006, with a further &£2m earmarked for television, radio and outdoor advertising. Harper, who was marketing director when she left Travelocity […]
Sunny D will be relaunched for the third time in eight years this spring in a bid to stem a long-term decline in sales. The relaunch will see the base of the juice drink reformulated and its packaging redesigned. Owner Sunny Delight Beverage Company (SDBC) is planning to develop a new advertising strategy as part […]
EasyJet’s decision to scrap its protracted hunt for a pan-European advertising agency, in favour of appointing separate creative houses in different markets, comes amid a marketing overhaul at the airline. New commercial director Saad Hammad, who joined the company in November, aims to ensure easyJet retains its cutting edge, and believes a localised marketing approach […]
King of Shaves (KoS) is set to launch a new premium shaving line that will be promoted as the “ideal partner” for Gillette’s forthcoming five-blade Fusion razor system. The range, which will include skincare products, is set to launch in September to capitalise on the arrival of the Fusion platform in the UK. It is […]
Tetley is to relaunch its T Of Life iced tea brand under the new name Tetley Iced Tea. With a debate currently raging about whether the iced tea market is big enough to sustain three major brands, Tetley is keen to re-engage consumers “confused” by the T Of Life brand, according to one observer. T […]
The Advertising Standards Authority (ASA) has cleared two ads that attracted complaints about their nutritional claims. A McCann Erickson campaign for Shreddies was criticised by viewers for implying the cereal was more nutritious than its rivals, when the actual comparison was with a glucose drink. The ASA found that the comparison was made clear, and […]
Bic is aiming to outstrip Gillette in the three-blade, one-piece razor category, with the launch of the latest product in its Comfort 3 range. Comfort 3 Advance will be available in supermarkets in March and has been designed to target younger consumers, with a redesigned handle and a new rubber grip. Bic has also added […]
Overseas takeovers of UK companies may bring welcome financial and strategic clout to brands, but as management changes at Best Foods, Abbey and most recently Inbev – with the departure of Phil Rumbol – show, it can spell the end for the UK marketing chief. David Benady reports As some of the UK’s top brands […]
In the latest of a series of collaborations between food retailers and oil companies, Marks & Spencer is teaming up with BP to introduce its Simply Food outlets at petrol stations throughout the UK. But what’s really in this venture for the parties involved? asks Jonathan Harwood Marks & Spencer looks set to roll out […]
Promoters of the Paralympics who want to attract more coverage and boost sponsorship should create a strong brand identity, as well as emphasising the team’s spirit and determination to succeed, says Iain Ellwood Marketing spend on sponsorship is set to double in the next five years, according to the European Sponsorship Association. The ESA predicts […]
Commercial radio could be about to get a much-needed shot in the arm in its battle for audience share against the BBC, with the news that Channel 4 is planning to make a serious expansion into the market. In his keynote speech at the Oxford Media Convention last week, C4 chief executive Andy Duncan outlined […]
Apple has filed several trademark applications around the term “Mobile Me” leading to speculation that it is gearing up to launch an iPod phone. The company has already worked with Motorola on the ROKR handset, which features iTunes software, but industry experts are now predicting that Apple could bring out a branded smart phone of […]
Nectar, the largest loyalty scheme in the UK, is gearing up for a major global roll-out by parent company Loyalty Management Group (LMG). Following the scheme’s success in the UK, where it has over 50 per cent household penetration, LMG wants to launch the brand into markets such as the US, Japan, Germany and Italy. […]
Thorntons, the confectionery retailer, has reported “disappointing” sales for the 28 weeks to January 7. Like-for-like sales at its own stores were down 4.8 per cent in the period, while total sales decreased by 6.2 per cent to &£112.3m.