Greene King has appointed WFCA to handle advertising for its Old Speckled Hen beer brand. The Kent-based agency was given accounts for the brewer’s Ruddles and Abbot Ale drinks last year. Greene King is believed to have spent about &£2.5m on advertising last year. It is not known whether the appointment of WFCA will affect […]
The announcement last week that agency boss Jim Kelly and creative director Robert Campbell, co-founders of WPP-owned agency Rainey Kelly Campbell Roalfe/Y&R in 1993, have joined forces again to take over WPP Group’s struggling London agency United caused some surprise in advertising circles. The successful executives have taken charge of an agency that has few […]
King of Shaves, the male grooming brand, is sponsoring the British Class 1 Off-shore Powerboat team. : Marketing Week 19.01.06
Bradford & Bingley is reviewing its £2.5m media planning and buying account, held by Starcom.
Booth Lockett Makin (BKM), the UK’s largest independent media agency, has bought luxury brand agency Red Media in a multi-million pound deal. The agency, which launched in 1994, will be rebranded as BLM Red.
Media Planning Group has won the £12m pan-European media planning and buying account for games manufacturer Eidos Interactive.
VNU, the Dutch publishing and market research company which owns ACNielsen, has reportedly received a buyout offer from a group of private equity investors.The proposed deal could be worth $8.9bn (&£5bn).
Two Daily Mail advertising executives have been made redundant because of the market slowdown. Head of day-to-day sales Tim Jennings, who was at the newspaper for 26 years, and advertising marketing manager Richard Barlow both left last week.
Sir Bob Phillis, chief executive of Guardian Media Group (GMG), is to step down from the role, for health reasons. GMG has appointed headhunters to find a replacement for Phillis, who will remain on the board as a non-executive director.
The Co-op has consolidated its £20m media account into Rocket, following a competitive pitch.
The Telegraph Group is poised to call a review of its £5m buying account, held by Universal McCann since 2004. It is understood that the review is at an early stage.
Start-up media agency the7stars has appointed E-sure launch marketer Andy Brown to its management team. The agency, formed by former Carat executives Jenny Biggam, Colin Mills and Mark Jarvis, says it has been chasing Brown since launching in August. He will have a strategic role, and will also work on a consultancy basis with some […]
Viacom Outdoor is courting controversy with the launch of a network of Bluetooth-enabled poster sites on the London Underground which may be in breach of European Union regulations on electronic marketing. The posters use technology developed by US company Wideray to send messages to passing Bluetooth handsets. Users are asked if they want to download […]
Mobile phone operator O2 claims that the industry will play a key role in encouraging viewers to watch digital television. The company says early results from a broadcast trial in Oxford show that mobile TV offered a third of participants access to channels that they do not receive at home. An O2 spokesman says that […]
John Bartle must have recognised the smell of success when he agreed to join digital media specialist i-level as non-executive chairman in its early days. The former joint chief executive of Bartle Bogle Hegarty has seen the agency grow to 80 people with a turnover of &£50m in six years, with clients including the Central […]