Ian Cook to become chief executive of Colgate Palmolive
Colgate Palmolive has announced that president-chief operating officer Ian Cook will become chief executive. Cook will succeed the current chief executive Reuben Mark next year.
Colgate Palmolive has announced that president-chief operating officer Ian Cook will become chief executive. Cook will succeed the current chief executive Reuben Mark next year.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
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