A New World perspective of globalisation

In this modern age, marketers need to take a global perspective to understand the potential of their brands⦠or at least the Diary once read something that said something along those lines.

Sages and soothsayers also point out that globalisation is all around us – although that is presumably an inevitable consequence of the existence of globalisation.

But enough of such semantics, the Diary is pleased to be able to present to you this map of the world; which claims to shed light on the American’s view of his fellow earthlings, and could possibly offer marketers some pointers in deciding on a new global strategy.

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