Emap appoints Nadine Callan
Emap has appointed Nadine Callan as marketing director of Key 103 and Magic 1152. She was previously marketing manager for the two stations, having joined Emap from Sky Media Manchester last year.
Emap has appointed Nadine Callan as marketing director of Key 103 and Magic 1152. She was previously marketing manager for the two stations, having joined Emap from Sky Media Manchester last year.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.