It’s a back-handed compliment to advertising that when an expensively mounted campaign achieves the exact reverse of what is intended it makes headline news. The latest agency to receive this rare distinction is that gilded veteran J Walter Th
Andrew Harrison, the high-profile marketer, has been drafted in by Boots to beef up its marketing department. The former Nestlé Rowntree and Coca-Cola Great Britain marketing chief, who quit his previous role as managing director at Muller Dairy UK last summer (MW June 23), has been appointed as interim category marketing director on an initial […]
The revival of Britain’s heritage fashion labels received a boost last week as Aquascutum became the latest twee, middle-aged clothes marque to join the rush to become a trendy, global luxury brand.
With regular price hikes, looming supply problems and the prospect of foreign takeover bids, sparks are flying in the energy industry. In this hostile environment, suppliers are seeking to engage with consumers like never before in a bid to ma
Iconic toy brand Lego has poached Levi European head of digital marketing Helene Venge as it seeks to build a reputation online – an arena it considers to be of growing importance in brand building.
The four top-most complained about ads last year were all spared the wrath of the advertising regulator. According to the Advertising Standards Authority’s (ASA) Annual Report 2005, it received a record 26,236 complaints last year – a 16% rise on the 2004 figure. KFC’s television ad featuring three women singing with their mouths full of […]
Nivea is hiring consumers to generate word-of-mouth marketing and PR to help launch its latest beauty product – a moisturiser that claims to firm the skin as well as gradually develop a tan. The Beiersdorf-owned personal care brand is launching Sunkissed Skin moisturiser next month using marketing teams that were chosen at X Factor-style auditions […]
Soft drink brand 7UP is going “100% natural” in the US in a bid to boost its appeal to increasingly nutrition-conscious consumers.
Food company Bernard Matthews is launching a major integrated campaign as part of a strategy to position it as a family-oriented brand.
Leisure group Whitbread has made a number of senior management changes across its Costa Coffee, Pizza Hut and Pub Restaurant divisions.
RHM, the food giant, has appointed former SABMiller international marketing director Tim Dewey as the top marketer for its bread bakeries division. He takes over the role next week. Dewey’s appointment follows the death of divisional marketing director Kate Taylor earlier this year (MW March 20). He will report to bread bakeries division chief operating […]
Barclays has promoted the marketing director of its Premier Banking service to the same role at its Insurance brand, which relaunched 12 months ago. Mark Till takes over from interim appointment Rob Rees, who joined Barclays Insurance in December last year (MW December 1, 2005). The bank signed a partnership with Aviva to sell products […]
Energy supplier npower is rolling out its orb character icons across multiple platforms as it ramps up marketing activity both off-and online. As part of the company’s stated aim of becoming “a successful challenger brand to British Gas”, npower is rolling a swathe of marketing activity around its brand icons, the orbs, which represent electricity […]
Marketers could decide early which brand has the vital energy to climb all the way to the top. A potential for growing market share based on a brands ability to bond with customers, rather than mere market value, is the novel factor in the Top 100 UK BrandZ study. By Ian McCawley
Coca-Cola has been forced to rebrand its “Z” range of no-added sugar drinks as “Zero” just a year after it was launched in the UK market. It follows news that the soft drinks giant is planning to launch Coke Zero later this year.