Asda to take on Ikea
Asda is taking on Ikea as the first UK supermarket to offer flat-pack furniture, under its George Home brand. The first items on sale include a &£30 bathroom cabinet.
Asda is taking on Ikea as the first UK supermarket to offer flat-pack furniture, under its George Home brand. The first items on sale include a &£30 bathroom cabinet.
In the latest of a series exploring marketing leaders’ mistakes, Cancer Research’s Philip Almond describes an incident where acting in a “naïve and idealistic” way came at the cost of commercial success.
Follow British Airways’ example: for every new ad you make, identify at least one customer experience improvement to go with it.
The CMA has raised further concerns about the introduction of Google’s Privacy Sandbox, which has now been delayed until 2025, but the hold-up is not expected to make any “meaningful difference” to advertisers, experts say.
The effectiveness expert and author of The Long and the Short of It explains how pre-testing has led to more effective ads, focusing on emotional response.