ITV has appointed Nicky Buss, client services director at WPP-owned Research International, to the new position of advertiser development director. She will report to ITV commercial director Ian McCulloch, with a brief to build closer relationships with key advertisers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the marketing effectiveness agenda stalling to marketers overestimating their chances of achieving brand loyalty, it’s been a busy week. Here is my take.
Ahead of the launch of the Euros this evening, ‘No More Injury Time’ from the National Centre for Domestic Violence and Solace, aims to draw attention to the 38% rise in abuse when the England men’s football team loses a tournament.
The UK’s largest supermarket saw “strong” volume growth in its most recent quarter and is taking market share from both premium retailers and discounters, it said.
The brand is launching its “biggest-ever” campaign with the goal of driving sales and reaffirming its status as an “iconic” UK brand.