BT is tipped to hand its £30m media planning business to Starcom, which already handles its TV, press and radio buying.
BT is tipped to hand its &£30m media planning business to Starcom, which already handles its TV, press and radio buying. The news follows PHD’s decision to resign the account after pressure from Yell (MW last week).
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?