DDB London, McCann Erickson, Publicis and Saatchi & Saatchi have been shortlisted to pitch for Sony Ericsson’s £50m global advertising account.
DDB London, McCann Erickson, Publicis and Saatchi & Saatchi have been shortlisted to pitch for Sony Ericsson’s &£50m global advertising account. The mobile phone manufacturer called the review, being handled by Agency Assessments, after parting company with Bartle Bogle Hegarty last month.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.