Steve Blakeman resigns
PHD North managing partner Steve Blakeman has resigned to take up a position in the Far East. Jason Spencer, media director at the Omnicom- owned agency, will take over from Blakeman.
PHD North managing partner Steve Blakeman has resigned to take up a position in the Far East. Jason Spencer, media director at the Omnicom- owned agency, will take over from Blakeman.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here