Jaguar picks US sales boss as global marketing director

Jaguar has appointed Connell (C.J.) ODonnell as global marketing director. He replaces Stephen Perrin, who retired at the end of last year.

Jaguar has appointed Connell (C.J.) O’Donnell as global marketing director. He replaces Stephen Perrin, who retired at the end of last year.

O’Donnell joins from Jaguar North America, where he was executive vice-president of marketing and sales. He will report to global managing director Bibiana Boerio in his new role.

Perrin, who was global marketing director for two years, retired at the end of December. It is thought that O’Donnell has been working  with Perrin in recent months in the interim position of marketing strategy director.

Loss-making Jaguar, which is part of Ford’s Premier Automotive Group, axed its UK marketing director role last year as part of a restructure (MW February 23, 2006). The incumbent Gary Langridge was not replaced when he was promoted to director of sales and market logistics for Land Rover and Jaguar. Jaguar’s UK managing director Geoff Cousins and marketing manager David Lewis are now responsible for the brand in this country.

Perrin was promoted to global marketing director from director of strategy in 2004 after Martin Runnacles’ decision to take early retirement (MW November 4, 2004).

Jaguar’s future has been in doubt since Ford began a “strategic review” last year. But new Ford chief executive Alan Mulally said this month that the iconic brand was not for sale “at this stage”.

The company has responded to criticism of its S-Type model by axing it and replacing it with a sports saloon called the XF which will go on sale in 2008 (MW November 30).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here