Virgin Media pulls Sky’s basic channel package

Virgin Media has pulled Sky’s channels, including Sky One, from 3.35 million households after failing to reach an agreement with rival BSkyB over the terms of a carriage deal.

Sky’s contract to provide basic channels – including Sky One, Sky Two, Sky Sports and Sky News – expired at midnight without a deal in place following a bitter dispute over price.

Virgin Media plans to alter its service so its recently launched video-on-demand channel will appear on channel 120 in place of Sky One.

The dispute entered the public arena last week after Virgin Media chief executive, Steve Burch, attacked Sky for its negotiating stance over how much Virgin pays for its content.

Sky defended its role in the negotiations saying: “We’ve made repeated efforts to reach an agreement but Virgin Media has rejected all of our proposals – including our latest offer of just 3p per customer per day.”

A Sky spokesman adds: “Six frustrating days have passed since Virgin Media last put forward financial terms for a proposed agreement to Sky.”

Under the terms of the previous contract, Virgin Media is understood to have paid the satellite broadcaster around £25m to carry the Sky channels but claimed it wanted to “virtually double” the price of a new two-year deal. Sky refutes the claims.

Virgin Media, which this week reported widening losses after major restructuring, admitted the Sky switch-off could cost it more customers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here