The Daily Mirror has appointed DSJ to handle its direct marketing account following a pitch against a number of undisclosed agencies. The pitch was overseen by the AAR.
The appointment comes the same week as Trinity Mirror’s flagship newspaper announced a slump in its circulation levels, with the latest audit bureau of circulations (ABC) figures revealing a 5.59% year-on-year fall in circulation levels to 1,564,082 copies a day.
Its month-on-month fall in sales between January and February 2007 of 3.51% was one of the worst among the red tops.
The Sunday Mirror, meanwhile, has also suffered a circulation decline, with a year-on-year fall of 7.28% from 1,451,834 to 1,374,786.
The tabloid has tried to combat its fall in sales and boost its digital offering with the relaunch of its website last month. Trinity believes mirror.co.uk embraces all aspects of multimedia. The revamp means that its home page now boasts many of the same features as its arch rival The Sun, which relaunched its website in September of last year.
DSJ has been signed up for the duration of the campaign, which is entitled June Acquisition.
DSJ managing partner Mark Davison says: “We will be working closely with The Mirror to drive customer insight and data profiling to increase the responsiveness of direct media.”