Leith wins First ScotRail ad account

Train operator First ScotRail has appointed Edinburgh based The Leith
Agency to handle its multi-million-pound advertising business.

The agency won the account following a formal pitch against a number of
Scottish agencies, with a shortlist confirme…

Train operator First ScotRail has appointed Edinburgh based The Leith Agency to handle its multi-million-pound advertising business.

The agency won the account following a formal pitch against a number of Scottish agencies, with a shortlist confirmed last month.

The process was handled by the AAR and is believed to have included Scottish ad agencies The Union and 1576 Advertising.

Last year the rail operator secured a deal with Viacom Outdoor enabling it to wrap entire trains in advertising for the first time (MW December 7, 2006).

The deal enables advertisers to brand individual trains, with Viacom seeking to sign up prospective advertisers on a 12-month contract basis. The trains will run on the main intercity routes around Scotland, including Glasgow to Edinburgh, Glasgow to Aberdeen and Glasgow to Inverness.

First ScotRail has previously piloted a scheme allowing just one carriage to be wrapped with advertising.

First ScotRail is part of FirstGroup, which also runs First Great Western, TransPennine Express and Hull Trains. FirstGroup successfully bid for the ScotRail franchise in October 2004, a process driven by First ScotRail managing director Mary Dickson, who previously worked in FirstGroup’s London offices.

The rail operator, which was named UK Public Transport Operator of the Year at the National Transport Awards last summer, has committed to deliver a £40m programme of improvements for its customers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here