This book is the first fruit of a joint-venture between Marketing Week and BrandIndex, a subsidiary of the well-known online market research company, YouGov. Why have we got together? Any successful alliance depends upon each partner contributing complementary assets to the endeavour. We at Marketing Week feel that in BrandIndex, marketers will find an invaluable tool that will help them to understand better their sometimes volatile audience. BrandIndex provides a unique set of data; Marketing Week undertakes to communicate clearly the message distilled from that data.
Stuart Smith, editor Marketing Week
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