Edinburgh agency The Union has scooped the advertising account to support Glasgow’s bid to host the Commonwealth Games in 2014. The agency triumphed in an eight-way pitch held against undisclosed Scottish agencies in a tender process conducted by Glasgow City Council. It has been briefed with developing a campaign to encourage local support for the […]
Albion has been appointed by Riviera Desserts to launch a new non-dairy dessert brand, called No Moo. The company claims the soya-based “healthy” dessert will be the first of its kind in the chilled market. The agency has already worked with Riviera, which is part of chilled food Uniq, on the design and positioning of […]
Intel’s admission that it is guilty of overcomplicating its marketing (MW last week) raises questions about how best to communicate uninspiring brands to consumers. The computer chip giant’s worldwide head of marketing Don MacDonald says Intel has “taken its eye off the ball” and given rivals such as Apple an edge. “Our inability to tell […]
Evans, the Arcadia-owned fashion retailer, is understood to be talking to agencies about its advertising account. The business is held by Farm. It is thought the retailer, which specialises in clothes for women sized 16 to 32, is looking to increase its advertising presence in the UK. The brand is aimed at women aged 25 […]
ArtScience has created an interactive website as part of an online campaign undertaken by Scandinavian publishing giant Egmont. The website is based around the latest Charlie Bone book Charlie and The Wilderness Wolf which has been a bestseller in the US. ArtScience’s executions include The Bloor’s Entrance Exam where site users use a special pencil […]
The Advertising Standards Authority has reprimanded car manufacturer Lexus over its claims of low carbon emissions for its SUV hybrid car. The campaign triggered ten complaints arguing that the press ad for the Lexus RX 400h car was misleading over its claims of low emissions. The complainants said that the ad’s “low emissions” and “zero […]
A new confectionery brand that claims to be healthier than its rivals launches in the UK this month. The Natural Confectionery Company (TNCC) is a range of jelly sweets, already popular in Australia, which have no artificial colours or flavours, and will be positioned firmly in the better-for-you snacks category. TNCC has appointed Sledge, an […]
Ford is shunning analogue media for the launch of its “cutting edge” new Mondeo model. The car marque says it will exclusively air high definition ads on BSkyB’s high definition (HD) service and is the first major advertiser to do so. It says it wants to target a “select audience”. The ads, the first Ford […]
Travelodge is increasing its UK marketing budget – which stood at 2.7m in 2006 – by 20% this year as part of a 3.5bn drive to open 40 hotels each year until 2020.
Britvic’s 169m purchase of Irish beverage company C&C’s soft drinks business last week could spark a review of the UK giant’s mineral water brands.
Microsoft UK chief marketing officer Nick Barley has been poached by US software and technology business, CA, to be vice-president for marketing for Europe, the Middle East and Africa (EMEA). At Microsoft he has been replaced by Matthew Bishop, who was formerly business and marketing officer – a role Barley had held since 2002 until […]
Snack manufacturer Red Mill Snack Foods has teamed up with Hasbro to support the launch of this summer’s Transformers film. Red Mill’s Transform-A-Snack is to be the exclusive snack partner of the live-action Transformers film from Dreamworks and Paramount, which is released around the globe this July. The Stephen Spielbergdirected film aims to capitalise on […]
Teletext Holidays is launching a new online brand called Inluxury to target the luxury market. The initiative comes as part of the TV text information provider’s brand overhaul, in advance of digital switchover, which begins next year. The company is introducing an array of services across its digital platforms, including an Electronics Programme Guide to […]
Labels warning pregnant women of the risks of drinking could soon be put on alcohol bottles, as the pressure grows for further curbs on the industry’s marketing. The Department of Health is thought to be announcing a voluntary code about putting new labels on alcoholic drinks packaging later this month. The initiative is thought to […]
Habitat has appointed Diesel retail chief Ruth Dangerfield as country manager for the UK. Dangerfield joins the home furnishings chain from Italian fashion brand Diesel where she was head of retail for four years. Previously, she worked for department stores House of Fraser and Harvey Nichols. The post of country manager, equivalent to managing director, […]