Birds Eye, the frozen food brand, has invited Abbott Mead Vickers.BBDO to pitch against incumbent Bartle Bogle Hegarty for its £15m advertising business. Birds Eye chief executive Martin Glenn, who is the former president of PepsiCo, is overseeing the review. He worked closely with AMV while at PepsiCo-owned Walkers Snacks. The advertising pitch comes as […]
Orange has appointed Jonathan Morley to the role of group vice president of brand. He replaces Niall O’Keefe, who left the mobile operator last month to join retailer PC World. Morley, who joins on June 4, will be responsible for managing brand architecture and promoting the brand internally. He will report to Caroline Mille-Langlois, senior […]
“The best bit about any first job is that you think that you can conquer the world!”
Marks & Spencer chief executive Stuart Rose has praised the fashion and food retailer’s investment in advertising for contributing to its best results in nearly a decade. Profits at M&S have soared 28.5% to 965.2m in the 12 months to March 31, up from 751.4m on last year.
Lloyds TSB has promoted Ian Larkin, managing director of consumer lending, to consumer banking managing director following the departure of Paul Pester last week. Larkin will be responsible for the high street bank’s relationship with its 15 million retail banking customers. He will oversee transaction banking, savings and investments, internet banking and consumer lending for […]
Corgi International has appointed Denis Horton as group managing director for Europe. He replaces Dave Turner who left the company to pursue other interests earlier this month. Horton, who joins from electronic games company Radica, will be responsible for the toy company’s operations in the UK and Europe and will report to chief executive Michael […]
Philips has signed a deal with Microsoft Digital Advertising Solutions to launch a multi-region digital campaign as part of its latest brand push to promote its health and well being products. It is part of the consumer electronics giant’s Sense and Simplicity campaign. The three-month campaign kicks off this week and will run across China, […]
Honda is targeting Formula 1 fans with the latest activity from its Hondamentalism campaign. The car marque has teamed up with Mobile Interactive Group (MIG), Hicklin Slade & Partners and ITV Interactive to provide fans with mobile WAP and websites. ITV1 viewers will be prompted to visit the sites through sponsorship bumpers for the rest […]
Television advertising declined for the first time in six years during 2006 but online advertising surged ahead, according to annual figures from the Advertising Association. The AA figures show that TV advertising fell by 4.7% to £4.59bn from 2005 whereas online advertising was up by 47.5% and now accounts for 10.6% of the total advertising […]
Mars UK has performed a u-turn over plans to use animal products in its chocolate bars after hundreds of complaints from vegetarians. The company has taken out a series of adverts in today’s (Monday) national press highlighting its decision to not to change the whey in products such as Mars bars and Maltesers from a […]
Britvic has reported a leap in profits for the first half of the year driven by a revival of fizzy drinks sales. The soft drinks company’s saw an 11.1% increase in profits before tax and one-off costs rose to £48.2m in the six months to April 15. It attributed its strong performance to increases across […]
The Homeless World Cup, the street football tournament that raises money for homeless projects, is seeking sponsors to support this year’s event. The fifth annual cup will take place in Denmark in late July. The event, which is already supported by Nike and UEFA, gives homeless people around the world the opportunity to represent their […]
Vizeum chief executive Eric Drancourt is retiring from Aegis Media after 27 years this summer. Drancourt, who was behind the launch of Vizeum as an independent global network in 2002, will not be replaced. He joined Aegis in 1980 when Carat forerunner Media Europe was founded and he is credited with creating Carat’s European network, […]
Sky chief executive James Murdoch has lambasted Virgin Media for failing to settle the dispute over restoring its basic channels to the cable company’s customers. The satellite pay TV giant has made public two letters Murdoch wrote to Virgin Media chief executive Steve Burch, claiming Virgin Media has done little to resolve the situation. The […]
What made you want to get into marketing? Like so many people I fell into it by accident, after writing about polysemous allegory in the Faerie Queen lost its appeal.