Scottish & Southern gears up for head-on contest with British Gas

Utility provider Scottish & Southern Energy is gearing up to take on rival British Gas with a 1.5m campaign to back up the UK-wide extension of its home maintenance service, Shield. A campaign is expected to launch this summer.

Scottish%20%26%20SouthernUtility provider Scottish & Southern Energy is gearing up to take on rival British Gas with a £1.5m campaign to back up the UK-wide extension of its home maintenance service, Shield. A campaign is expected to launch this summer.

The campaign, which has been created by Scottish agency Pravda, aims to raise awareness of the service as it becomes available UK-wide. It has only been available in Scotland since its launch there last year.

SSE is Scotland’s largest utility company with more than 7 million customers. It says it has signed up 200,000 customers since its launch. According to an SSE spokesman, the decision to extend the service UK-wide is a result of it reaching “critical mass”.

Home maintenance services are a growing area in the utility sector having become an increasingly lucrative sector for revenue growth following the downward pressure on prices this year after customers endured large price hikes last year.

SSE has been the subject of much speculation this year, as consolidation in the utility sector continues.

Earlier this year SSE was reported to be the subject of a takeover target for German utility company Eon. This week it was linked to Russian gas company Gazprom. However, on Tuesday this week Gazprom executives stated that SSE was not a takeover target “for now”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here