Yell has underlined its commitment to its “People behind the numbers” campaign following claims by The Number 118 118 that it is helping to promote rival services (MW July 11). Yell is launching a new wave of activity featuring real-life advertisers next week, ending speculation that the future of the Mother-created campaign was under threat. […]
Premier Foods, which has just appointed Starcom to handle its 26m consolidated media-planning and buying account (MW last week), has had a busy three years since floating on the stock market in 2004.
Goldfish is looking for a marketing director to spearhead the long delayed relaunch of the credit card brand following Patrick Muir’s departure. Before quitting the company, Muir was Morgan Stanley Consumer Banking UK marketing director. It is not known if he has a job to go to. Muir’s move follows a decision earlier this year […]
Church & Dwight, the household goods company, is expanding its OxiClean laundry range with a formulation for delicate fabrics.
Walkers Snacks has created a new marketing role for its healthy snacking portfolio, in a further attempt to flag up its commitment to well-being. The appointment of Sean Summers as the first marketing director for healthier snacks comes ahead of a major new launch in the category later this year. Summers, who takes over the […]
McCain Foods is launching frozen roast potatoes basted in goose fat, in a bid to tap into the Christmas market. The roasts will be positioned as a premium product that is better value than similar chilled products. The new product, which will be launched in September, comes in a silver foil tray that can be […]
Vivid Imaginations is bringing back its 1990s hit collectible dolls Sweet Secrets next January – the time its licence with Bratz dolls-owner MGA Entertainment ends. Sweet Secrets will be relaunched with the backing of a major national TV campaign in a bid to affirm Vivid’s position in the toy market “post Bratz”. The dolls will […]
ABC1 males are the target of the latest launch from the founding father of lads’ mags. Although media buyers have given dummy issues the thumbs up, rivals in the publishing industry doubt whether Mike Soutar’s entry into the giveaway weekly market will work. Sonoo Singh reports
Britvic’s long-serving marketing director Andrew Marsden is stepping down after ten years. He will leave the soft drinks company on August 1 without a job to go to. Marsden says he is leaving to “expand my career outside the soft drinks industry”. Chief executive Paul Moody will oversee marketing until a replacement is found. Moody […]
CFS, as the UK’s ethical financial services house, was a healthy money tree a few years ago but, having shed over 1,000 staff members, including the chief marketer, its leaves appear to be dropping as its message is lost in the wake of increasing marketing cuts. By David Benady
The belief that old media people can’t be at the forefront of the digital revolution because of a ‘mental handbrake’ to change is not in evidence
Tesco has appointed former Vodafone marketer Lance Batchelor as UK marketing director. This is the second major change to the Tesco marketing department since Tim Mason, formerly responsible for global marketing, was promoted to chief executive of the retailer’s US operations in February. Batchelor takes up the post on August 6 and will report to […]
Walkers Crisps has pulled its latest TV ad campaign amid concerns it would cause offence to people caught in the flood crisis because it made light of the rainy British summer. The ad featured Walkers brand icon Gary Lineker and a group of singing and dancing potato farmers. Lineker’s larking about ends up with him […]
Jacqui Smith, the new Home Office minister, is considering plans to target primary school children in an anti-drugs advertising campaigns. The plans form part of a three-month consultation document “Drugs: Our Community, Your Say” unveiled today (Wednesday) to overhaul the Drug Strategy. The Home Office has also suggested using shock tactics in future drug information […]
Friends Provident, the UK life assurer, is reviewing its 3m brand, advertising and media accounts in an overhaul of its marketing roster. The move accompanies merger talks with rival Resolution to create an 8bn life assurer, amid growing speculation that Friends could itself be the subject of a rival bid.