Nokia hands JWT £100m role

Nokia has appointed JWT to handles it £100m global network distribution business. The agency won the business following a three-way pitch against DDB Worldwide and Grey/Bates.

Nokia has appointed JWT to handles it £100m global network distribution business. The agency won the business following a three-way pitch against DDB Worldwide and Grey/Bates.

JWT will now handle the implementation and localisation of global campaigns across 80 markets worldwide. It will take over the account in autumn.

The mobile handset giant split its business into network distribution and advertising after it called the pitch in May. Wieden & Kennedy won the £175m advertising account last month after a final pitch against Mother and JWT. European incumbent Grey and DDB London were knocked out of that part of the pitch, while Bartle Bogle Hegarty fell at an earlier stage.

The appointment does not affect Lowe, which remains the global agency of record for Nokia Nseries.

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