Nokia hands JWT £100m role

Nokia has appointed JWT to handles it £100m global network distribution business. The agency won the business following a three-way pitch against DDB Worldwide and Grey/Bates.

Nokia has appointed JWT to handles it £100m global network distribution business. The agency won the business following a three-way pitch against DDB Worldwide and Grey/Bates.

JWT will now handle the implementation and localisation of global campaigns across 80 markets worldwide. It will take over the account in autumn.

The mobile handset giant split its business into network distribution and advertising after it called the pitch in May. Wieden & Kennedy won the £175m advertising account last month after a final pitch against Mother and JWT. European incumbent Grey and DDB London were knocked out of that part of the pitch, while Bartle Bogle Hegarty fell at an earlier stage.

The appointment does not affect Lowe, which remains the global agency of record for Nokia Nseries.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here