Ever decreasing circulations
As magazines across all sectors suffer from falling circulation figures, many find the solution is to increase internet readership and use promotions or price cuts to boost sales, says Sonoo Singh
As magazines across all sectors suffer from falling circulation figures, many find the solution is to increase internet readership and use promotions or price cuts to boost sales, says Sonoo Singh
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
The streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.