Mother’s latest Gold Spot cinema ad for Orange will feature Macaulay Culkin, the actor who shot to fame as the child star of Home Alone in 1990, appearing as a death row prisoner trying to “reconnect” with humanity.
Culkin is seen locked in his prison cell, but Orange film executives Mr Dresden and his assistant Elliot insist on giving the story a Home Alone-style makeover. Prison guards get hit by flying buckets and slip on oil, much to Culkin’s frustration.
The campaign, which breaks on Friday, is the latest in a series of Gold Spot ads from the mobile phone operator that have featured a variety of celebrities, including Patrick Swayze and Ewan McGregor.
Orange UK director of brand marketing Justin Billingsley says: “As always we’re reminding audiences to switch off their mobile phones in a fun and creative way.”
Orange has held the rights to the 65-second slot – or “Gold Spot” – before films begin in cinemas since 2000.