Profiles: search marketing agencies 2007

Online marketing accounts for almost 15% of UK advertising, with 1bn spent on the medium in the first six months of this year alone. Search takes a big chunk of spend; online advertising grew 41.3% year on year, paid-for search marketing grew 44% to 762.3m, taking 57% of online ad budgets (Internet Advertising Bureau/PricewaterhouseCoopers).

Marketing%20Week%20supplement%20cover%20Novemver%202007Online marketing accounts for almost 15% of UK advertising, with £1bn spent on the medium in the first six months of this year alone. Search takes a big chunk of spend; online advertising grew 41.3% year on year, paid-for search marketing grew 44% to £762.3m, taking 57% of online ad budgets (Internet Advertising Bureau/PricewaterhouseCoopers).  Read more …

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