How to win the supermarket war
Marketing WeekShops are marketing battlegrounds, where consumers have the power. But research, good design and partnerships can help your brand stand out.
Shops are marketing battlegrounds, where consumers have the power. But research, good design and partnerships can help your brand stand out.
Films, books, plays, TV and music have been inspiring emotional responses since their beginnings. It is time for the same principles to be applied to high street shop design.
Ethical consumerism is affecting our culture, and showing we care has become highly appealing and fashionable. Brands ignoring this trend do so at their peril. By Vicky Bullen
Effective collaboration with designers can take surprising forms, but every one is essential for ensuring maximum return on investment.
There are many ways to measure success – but it always goes hand in hand with creativity, simplicity, boldness and sound reason.
Too often, design is seen as the decorative part of branding, when in reality it is intrinsic to every successful product. A key stage of the design process is locating a consumer need and then analysing what kind of product or service will not just meet this need, but supersede expectations. It is important never […]
No one comes out smelling of roses in the research business – pollsters have an ulterior motive to prove and respondents are out to hide their filthy secrets
Organisers of successful events rely on attracting the right journalists and key industry players to drive awareness. Ed Drayton discovers the best ways to get key media to buy into your messages
Search must develop greater levels of sophistication now the rich media capabilities of Web 2.0 have allowed the marketing tool to marry the power of PR with technology. Martin Croft reports
Have your children written to Father Christmas yet? Don’t bother! Santa’s stuck in Lapland playing Rampage: Total Destruction on his Nintendo Wii
That James Murdoch is leaving Sky for News Corp, Sky’s largest shareholder, has shocked few in the industry, who say an expected five-year tenure has been cut short by acquisitions such as Dow Jones. That he will remain London-based, as News Corporation chairman and chief executive of Asia and Europe, rather than New York bound, […]
VisitBritain has joined forces with Yell to promote local and regional tourism through special sections in its Yellow Pages directories. From this month, each of the 104 regional 2008 editions of the directory will contain a six-page editorial preface sponsored by the tourism body showcasing “Great Days Out in Britain” from Visit-Britain’s EnglandNet database of […]
The London Evening Standard is launching a pay-as-you-go version of its Eros Reward Card, in an attempt to widen its appeal.
Initiative UK chief executive and joint operating officer for Europe Jerry Hill is understood to be in talks with parent company Interpublic Group about taking a global, client-facing role at Initiative.
Unilever has appointed Be Communications as its product placement agency ahead of its first foray into the area. The packaged goods giant is trialing the strategy across 20 brands including Persil, Dove and Magnum.