Hotel chain Marriott has launched an interactive global advertising campaign that uses different dance styles to highlight its international presence. The ads, which have been created by London-based agency Amp, feature dancers from different parts of the world merging into one another. The campaign will run on TV stations including CNN, Bloomberg, Al Jezeera, and […]
Sir Richard Branson should take heart from the attack launched on his personal integrity in parliament. It’s a kind of backhanded compliment, a way of saying he’s being taken very seriously as the future owner of stricken mortgage bank Northern Rock. The attack, instigated by Lib Dem acting leader Vincent Cable, suggested that Branson was […]
Supermarket Waitrose has retained Miles Calcraft Bringinshaw Duffy to handle its £26m advertising account following a six-way pitch. The agency beat Beattie McGuinness Bungay, Isobel, CHI & Partners, Bartle Bogle Hegarty and Kitcatt Nohr Alexander Shaw, which handles Waitrose’s direct marketing, to keep hold of the business. The pitch was handled by Richard Hodgson, the […]
Fashion brand Mulberry will ramp up its marketing spend after its profits for the six months to 30 September fell by 44%. The plans are part of its push into Asia and the US. The luxury leather-goods retailer attributed the losses to its expansion plan over the last 12 months. It has opened eight new […]
Virgin Moneys bid for Northern Rock will take a blow later today when the ailing bank gives rival bidder, Olivant, joint preferred bidder status. An announcement is expected this afternoon (December 14).
Richard Withey, the global interactive media director at Independent Newspapers, is leaving the company after eight years to work as a consultant. It is understood to be seeking a replacement. Withey, who leaves at the end of the year, joined the newspaper as managing director of Independent digital’s operations in 1999 and oversaw the revamp […]
Centrica, the utilities giant that owns British Gas, has warned that gas prices may rise due to “more challenging” market conditions and a “difficult environment” for energy suppliers in 2008. It made the comments in a trading statement ahead of its full year results, which are due in the New Year. The company says it […]
Tesco has launched a Child Trust Fund (CTF) in a drive to encourage eligible parents to cash in their vouchers. It says the initiative aims to make it easier to parents to save for the children’s future. The fund, which was launched this week, will be supported by an in-store campaign to raise awarness among […]
Click here to find out more about these subjects Foreword Lin Dickens Aricot Vert There are many ways to measure success – but it always goes hand in hand with creativity, simplicity, boldness and sound reason. Ian Allison Bell Effective…
Too often, design is seen as the decorative part of branding, when in reality it is intrinsic to every successful product. A key stage of the design process is locating a consumer need and then analysing what kind of product or service will not just meet this need, but supersede expectations. Read More… Click here […]
Trinity Mirror has warned of a volatile advertising marketing in 2008 as it unveils increased ad revenues of 2.1% for the five months to the end of November. The newspaper group says results have been buoyed by ad revenues from its national titles. The increase ingroup ad revenues compares with 1.5% decline for the first […]
ITV says its ambitious “turnaround” plan is on track and that advertising revenue has stabilised across its channels. The commercial broadcaster’s positive outlook was issued in a trading update to the City. ITV says net advertising revenue (NAR) will be down 4.4% at its flagship channel ITV1 for the year ending December 31, compared to […]
Orange is overhauling its marketing strategy in a bid to get its “voice” back. The changes follow the appointment of Justin Billingsley as UK brand marketing director earlier this year.
Orange has signed rapper Snoop Dogg and actors Rob Lowe, Dennis Hopper and Anjelica Huston to appear in its Gold Spot cinema ads next year.
Product placement is common practice in US TV programmes. Done sympathetically, it can work well, but done clumsily it can damage both brand and the show. UK viewers remain wary of the idea