Month: December 2007

Duff leads Universal McCann into testing times

Marketing Week

Graham Duff, the president of Universal McCann (UM) for Europe, the Middle East and Africa, took on a big challenge when he joined the already troubled network at the start of last year. It has been another difficult year for UM but parent company Interpublic Group is clearly pleased with Duff’s progress, having just expanded […]

Is hydrogen a viable fuel alternative, despite recent criticism?

Marketing Week

The car industry is confident that hydrogen could still be an eventual replacement for petrol and diesel, despite it being dismissed as “not the way to go” by an expert on alternative fuels (MW last week). Experts have rallied around manufacturers, such as BMW and Honda, that are championing hydrogen-powered cars as the long-term solution […]

Bauer and EMAP: ‘a corner shop buys Selfridges’?

Marketing Week

After two decades of selling high-volume cheap magazines such as Take a Break and Bella, H Bauer has finally been catapulted into magazine publishing’s elite league. The media-shy German group outbid Hearst, the owner of the National Magazine Company, which publishes Cosmopolitan and Good Housekeeping, to buy EMAP’s consumer magazine division for £1.14bn at the […]

Music festivals ditch Red Bull in favour of Monster

Marketing Week

Red Bull is expected to be dropped as the official energy drink of summer festivals including Global Gathering and the O2 Wireless. It is understood rival Monster is poised to snatch the contract. The loss comes just weeks after former Red Bull brand director Guy Carling left the company to join Monster, which is due […]