P&G launches home hair colouring breakthrough
Procter & Gamble (P&G) is launching a home hair colouring product that it claims will be a major breakthrough for the category.
Procter & Gamble (P&G) is launching a home hair colouring product that it claims will be a major breakthrough for the category.
With a growing number of retailers bemoaning the lack of new product development in the soft drinks market, it is little wonder that all eyes are on Suso, a new carbonated drink made with 100% fruit juice being launched by former Red Bull managing director Harry Drnec. Suso is being rolled out across the off-trade […]
Environmental groups have criticised a plan by Unilever, Johnson & Johnson, Nestl矡nd Heinz to certify palm oil as sustainable for not going far enough and having “fundamental problems”.
Parents do not realise that their children are being “stalked in cyberspace” by junk food manufacturers, according to a report published today (January 21) by the British Heart Foundation. The BHF claims that its Food4Thought Survey has found that two thirds of parents are not aware that food manufacturers use internet games to target chilldren. […]
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?